If you are just getting started with SEO Optimization, you may be feeling a bit anxious. It’s something of a mystery at first, and it can feel overwhelming; however, it’s important to keep in mind that common sense is the new guide in optimizing your online success. As the Internet has grown and evolved and more and more people have entered the virtual universe, search engines have learned that optimization must be people-oriented. After all, it’s people you ultimately want to attract, not search engine bots! In this article, we will share some smart tips to help you optimize your websites’ attractiveness to both for the best in success. Read on to learn more.
First of all, even though your customers will be people, catching the attention of search engine robots helps your page rank high on search pages. This is important because if you do not have a high ranking, all those people who could benefit from buying your product or service will not be able to find you. A high ranking means getting listed on the first page (or two) of the search engine listings. This means that when people search for the type of product or service you offer, they will find you!
You can be sure of a high ranking by using common sense and online software to figure out what words people use to search for what you have to offer. These are keywords, and when you choose exactly the right keywords for your niche it will contribute greatly to your success. You don’t necessarily want the very highest ranking keywords because those are the ones used by major corporations. If you are just starting out with a small business, you won’t be able to compete. Instead, you want very specific keywords and phrases within your niche that are showing a proven level of moderate success. These may be specific to your location if you are seeking local traffic.
Once you have identified your main keywords, you will also want to create a solid list of associated terms and phrases. These lists constitute the vocabulary you will use in all of your online marketing efforts starting with the name of your site. Be sure to use your strongest keyword in your name. You will then use this word once (maybe twice) naturally in all information you produce regarding your site. You will also use the words and phrases from your secondary list naturally and somewhat sparingly. The idea is to create valuable, interesting information to share with your customers and to attract search engine bots. This creates a win-win situation in that good use of keywords places you higher in rankings. This attracts customers who then share your valuable information with others who visit your page and improve your rankings and so on!
It may take some hit and miss, and your ideal keywords may change from time to time. Pay close attention to detail as you create your sites, and follow your statistics carefully. When you notice any of your content increasing or decreasing in traffic level, take appropriate actions to address the situation. Adjust your content regularly to keep it fresh and interesting. Remember that when you make changes on your pages, you attract search engine attention so make those changes interesting and pertinent!
It’s easy to see that successful SEO takes a bit of concerted effort on your part. The good news is you don’t have to do it all at once. In fact, you will get more search engine attention when you make small changes and additions to your various venues daily than you will with a major overhaul all at once. Additionally, your followers, readers, and customers are more likely to stay interested if you add a bit of information from time to time rather than attempting to dazzle them all at once.
Spread your information out a bit to reach a wider audience. When you start your website, you should follow up by establishing some support sites. You can do this by joining an article site and posting articles about your product or service. You should also establish social media pages and link them with your website. Remember to keep your online professional presence upbeat, positive and geared toward your business success. Use your new vocabulary (your keywords) naturally in all of your posts to attract the right kind of attention from people and search engines.